"THIS IS IT, MY FRIENDS. TODAY WILL BE THE SUNNIEST DAY OF THE YEAR." —SUN
Everyone knows Jimmy Dean makes damn good breakfast, but they make lunches and dinners, too.
To share the news, the Sun embarked on a journey. He overtook Jimmy Dean's social media for just one day, while naturally traveling from coast to coast.
Watch the story unfold and see why this ball of fire is the ultimate ruler of the universe.
THINGS KICKED OFF IN NEW YORK. (where he stopped at the TODAY Show)
FROM COAST TO COAST, THE SUN SPREAD A LITTLE BRIGHTNESS.
The Sun's whereabouts were posted in real-time during his cross-country adventure with unexpected content. From Green Bay to Texas, to even the middle of nowhere.
THE SUN HAS SOCIAL MEDIA SMARTS.
This bright fella used Jimmy Dean's Facebook, Instagram and Twitter accounts as his journal—how resourceful.
...and did he love to tweet. #EvenTheSunHashtags
JIMMY DEAN WAS INTEGRATED ALL THE WAY.
Looking back, it makes my mouth water.
EVERY PIECE OF CONTENT HOUSED IN ONE PLACE.
Because the Sun was on just about every social media touchpoint, a Tumblr site was created to share his journey chronologically.
☀️❤️🍴